Agscent has been named the winner of the evokeAG. Pitch In The Paddock at Beef2024 in Rockhampton today, beating out seven other finalists in the only pitching competition of its type in the world.

The hotly contested event offers entrepreneurial talent the opportunity to present their beef-centric business idea, proof of concept, prototype, or new product to the largest gathering of beef stakeholders and consumers in the Southern Hemisphere.

Following the success of Pitch In The Paddock at Beef2018 and Beef2021, there were more applications than ever for this year’s event, with the eight finalists chosen to present a five-minute pitch to a panel of judges and a live audience in today’s final.

Agscent Managing Director and Founder, Dr. Bronwyn Darlington, told the panel of her company’s innovative use of NASA-licensed technology to develop groundbreaking breath-sensing devices set to revolutionize methane measurement, pregnancy testing, and disease diagnostics with an affordable, cutting-edge nanotechnology platform.

Darlington founded Agscent after discovering the science behind breath diagnostics technology designed for humans and applying it to her family’s 2023-hectare cattle and sheep property in regional New South Wales.

Beef Australia Board Director, Jess Webb, said Dr Darlington was “shifting the dial.”