Eckrich rolls out line for bacon lovers

Published on: Feb 5, 2013

Bacon lovers now have something to especially love as Eckrich has announced a national rollout of its "Bacon Lovers Deli Meats," first introduced last year and now available in grocery stores across the U.S.

The rollout allows consumers "to get the bacon experience they crave with the deli meats they love," the announcement said.

The Eckrich line includes Bacon Covered Club, Bacon Covered Ham, Bacon Ranch Chicken Breast, Applewood Smoked Turkey Breast with Bacon and Peppered Bacon Covered Roast Beef.

The rollout is accompanied by a 10-month national advertising campaign that reinforces the concept that bacon makes everything taste better, according to Elizabeth Di John, brand manager for Eckrich deli meats. The campaign includes recipes that are available at www.Facebook.com/EckrichMeats.

Bacon Lovers Deli Meats is "a unique and fun line in the deli category," Di John said. Consumers "continually express their enthusiasm and excitement for bacon and for new ways to enjoy it," she said, and this line places real bacon in the deli meats they want.

Eckrich is part of John Morrell Food Group, which is a business of Smithfield Foods Inc., the largest hog and pork producer in the U.S.