Beef producers have high support for checkoff

Published on: Feb 6, 2013

Producer support for the National Beef Checkoff remains strong, according to a nationwide survey of beef and dairy producers conducted by Aspen Media & Market Research. 

The survey found support at 76%, identical to year ago, remaining at a historical high.

The survey also found that 80% of producers say the checkoff has helped create a positive trend for beef demand, 70% of producers say the checkoff contributes to profitability for their operations and represents their interests and 70% of producers say the checkoff is well managed.

The checkoff collects $1 per head in all cattle selling transactions to fund beef advertising and promotion, consumer information, industry research and producer education.

The results were announced at the 2013 Cattle Industry Convention & Trade Show in Tampa, Fla., Feb. 6.